Our track record of earning attention and third-party endorsement for our clients is built on the strength of our professional relationships with media and influencers across the sectors in which we excel. We build meaningful long-term connections with journalists, industry analysts, commentators, social influencers, among others, to create an army of advocates and help build movements for change.
How do we do it?
We begin by creating maps of influence, using our Research & Insights capability to identify the media, analysts and commentators that will have the greatest impact on your industry and organisation and hold the most sway with the audiences we need to inspire and influencer. Our team knows what makes a story. And, in today’s increasingly competitive media landscape, we know how to ensure a brand gets noticed and distinguishes itself from others competing for share of voice. We constantly monitor the news agenda so we can adapt storylines to ensure their relevance, and hijack developments on your behalf for maximum effect.
