Social & Digital Media, PR
Your brand, our expertise
Why choose RED Technology as your PR?
Social and digital is today embedded at every stage of a modern communications strategy, but as an agency we provide a number of specific social media PR services for clients requiring additional support. We begin, as always, with data, using social monitoring and analytics to map your online communities and identify key nodes of influence. We look across owned and paid social channels to identify which platforms to really invest in to deliver against clearly defined behavioural outcomes, whether that’s driving reach, improving understanding or incentivising purchase.
We then work with the capabilities and resource that already sits within your organization, to see where we can add the most value when it comes to building, maintaining and growing your social presence, and the content strategy required to power it.
Our Service Model
Corporate Communications
Messaging and positioning. Product and development milestones. Branding. Website development. Financing milestones and exit communications. Internal communications. Crisis communications.
Media Strategy and Public Relations
Press releases. Q&A development. Media pitching and story development. Media monitoring. Media training and interview prep.
Social Media
Social media strategy and profile management. Blog management. Video scripting and production. Infographics. Targeted and paid campaigns. Monitoring and analytics.
Content Development
Thought leadership content. By lined articles. White papers. Case studies. Customer profiles. Marketing collateral. Tech notes and app notes. Technology backgrounders. Patient/professional education materials. Editorial calendar planning.
Events
Launch and press events. Scientific, medical, and industry conference coverage. Speaking opportunities. Presentation development. Ribbon-cutting ceremonies and open-house events. Patient/advocacy events.
Advocacy
Professional and patient alliance cultivation. KOL advisory panels. Member communications/outreach. Collaboration and partnership opportunities. Celebrity spokesperson campaigns.
Marketing Communications
Product launches. Sales collateral. Customer communications. Lead generation and nurturing campaigns. Award submissions. Advertising. Targeted campaigns.